http://dancelikeabutterfly.wordpress.com Observations and thoughts on the behaviour of brands in marketing, PR, advertising, direct marketing, digital, events, experiential and integrated campaigns Sat, 25 Oct 2008 05:43:02 +0000 http://wordpress.com/ hourly 1 http://dancelikeabutterfly.wordpress.com/2008/10/03/we-won-best-brand-experiential-campaign-gramia-awards-2008/#comment-4 Ciarán Sun, 05 Oct 2008 14:03:22 +0000 http://dancelikeabutterfly.wordpress.com/?p=104#comment-4 Congrats! Next year the other Grammys maybe? Congrats! Next year the other Grammys maybe?

]]> http://dancelikeabutterfly.wordpress.com/2008/09/29/diesel-xxx-the-creative-experiment/#comment-3 Smooth FM & Diesel Take Inspiration From The Internet | Advertising: Just Another Social Profile Really Tue, 30 Sep 2008 13:02:57 +0000 http://dancelikeabutterfly.wordpress.com/?p=74#comment-3 [...] Quite a few people have been writing about Diesel’s XXX promotion recently. The video above, which turns a load of porn films into something that it’s (just) about safe to view at work is probably one of the main reasons for that. However what I found interesting about the video is that Diesel actually took the idea from a forum called Something Awful. But rather than hoping that no-one would notice, Diesel were totally open, as Chewie explains: Instead of just taking all the credit, Diesel actually contacted Something Awful and basically said ‘Hey thanks for the ideas’ on top of that they are paying for each forum member who contributed to have their account upgraded! [...] [...] Quite a few people have been writing about Diesel’s XXX promotion recently. The video above, which turns a load of porn films into something that it’s (just) about safe to view at work is probably one of the main reasons for that. However what I found interesting about the video is that Diesel actually took the idea from a forum called Something Awful. But rather than hoping that no-one would notice, Diesel were totally open, as Chewie explains: Instead of just taking all the credit, Diesel actually contacted Something Awful and basically said ‘Hey thanks for the ideas’ on top of that they are paying for each forum member who contributed to have their account upgraded! [...]

]]> http://dancelikeabutterfly.wordpress.com/2008/09/26/here-i-am/#comment-2 Here I Am Nike | Advertising: Just Another Social Profile Really Sun, 28 Sep 2008 00:58:06 +0000 http://dancelikeabutterfly.wordpress.com/?p=9#comment-2 [...] on Oxford Street but if you can’t make it there I think that it’s soon going on tour. Miranda from Slice has written a lot more about it which you can read whilst you wait to find out when the tour is [...] [...] on Oxford Street but if you can’t make it there I think that it’s soon going on tour. Miranda from Slice has written a lot more about it which you can read whilst you wait to find out when the tour is [...]

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